AI for dealership CRM software
Your dealer CRM knows who shopped. AI makes sure someone follows up.
For dealer CRM and engagement platforms with paying dealers. Shoppers matched and routed, first messages drafted, BDC agents trained, and every dealer's data kept apart.
Built for: Dealer CRMs, BDC software and shopper engagement platforms.
Already built or tried AI? Get it scored with the AI Scorecard.
lotline.example/crm/tasks
Pinecrest RV and Marine · Leadly
DemoStep 1 of 5
Illustrative demo on a fictional dealership. Not client work.
Where these products get stuck
What gets in the way, and how we handle it.
- 01
Leads from many sources, duplicates everywhere
One pipeline, validated
Sources join one pipeline that validates emails and phone numbers and blocks duplicates.
- 02
Slow, generic first replies
A drafted first message
Drafted from the units the shopper viewed, approved and sent by a person.
- 03
BDC agents learn on real shoppers
Practice before the real call
Voice roleplay scored on the dealer's own call process.
What dealers ask before they switch it on
Short answers your customer success team can repeat.
- No text or email reaches a shopper without a person.
- Each dealer's shoppers and leads are kept separate.
- Data stays in your cloud accounts.
- We work within your FTC Safeguards Rule and TCPA requirements.
AI inside your product
The modules and services that fit this kind of platform.
Each one is shown on a fictional dealer. It is built into your codebase and ships under your name, on an engine we license to you.
What it connects to: Your CRM, dealer CRMs and DMS (VinSolutions, DealerSocket, DP360, Drive Centric, Lightspeed EVO), messaging (Twilio, Mailgun, Volie) and lead feeds. Sprints use synthetic shoppers.
Leadlyby Datics AI
AI lead follow-up for dealership CRM software
Every shopper reaches the right salesperson, with the first message drafted.
Fits: Dealer CRM and engagement platforms, BDC software, dealer marketing platforms
Pitchlyby Datics AI
AI sales roleplay for dealership staff
Salespeople and BDC agents practice the call before the real one, scored on the dealer's own process.
Fits: Dealer CRM and BDC platforms, dealer training products, dealer groups
Lotlyby Datics AI
AI sales assistant for dealer websites
Shoppers ask in their own words and get real units from today's stock.
Fits: Dealer website and digital retail platforms, dealer CRMs, RV, marine, powersports and car dealer software
Dealer integrationsby Datics AIService
Dealer CRM, DMS, inventory feed and lead integration
Your platform connected to the CRMs, DMS, feeds and messaging tools on every dealer's desk.
Fits: Any dealer software that needs data from dealer systems
Proof
What we have built that this rests on.
57 featured AI case studies: AI products and AI built into live products, each written up on our Work page.
Coast Technology
Dealer CRM · Shopper data
Dealers see who shopped them online and push each lead to their CRM
Shopper data, messaging and CRMs sat in separate tools. Now dealers see each shopper in one profile and send an email, a text or a CRM lead.
Coast Technology
Dealer CRM · Platform modernization
Dealers kept using their portal daily while we rebuilt it module by module
Dealers relied on a portal run on per dealer scripts. We rebuilt it module by module while they worked, and grew it into a CRM and more.
Dealership call center operator
BDC software · Performance
A dealer call center's slow app traced to its queries and fixed
Dashboards and call logs had slowed on the app agents and payroll depend on. We traced the causes in code and servers, then shipped the fixes.
How it works
Three ways to start, each at a fixed price.
Most dealer CRM teams start with Leadly in a Build Sprint: matching, routing and approved first messages on one lead source.
Dealer Platform Product Review · 30 minutes, no chargeStart here. We look at your platform with you, agree the dealer outcome you want, and tell you which of the three below fits.
Book a 30-minute Product ReviewNo AI yet, and a module fits
Build Sprint
$10,000 fixed3 weeks
Pick it when: One of our modules delivers the outcome you want.
- One dealer outcome (2 to 3 related capabilities) working in your staging, behind a feature flag
- Pull requests to your repo, built on test inventory and synthetic shoppers
- Quality and safety evals, the cost per dealer and a packaging recommendation
- A fixed-price quote for production
Something new, or a plan first
Planning Sprint
$5,000 fixed2 weeks
Pick it when: You need something our modules do not cover, or want a plan before you build.
- Where AI fits across your platform, including beyond our modules
- A prioritized capability map, with what each one depends on
- A readiness review of your architecture, feeds, integrations and permissions
- A fixed-price quote to build it and take it to production
AI already built or tried
AI Scorecard
$5,000 fixed2 weeks
Pick it when: You have already built or tried an AI feature in your platform, live or not.
- One AI feature you have built, tested in staging on 50 of your own shopper conversations, with names and contact details removed
- Tests for sold units, wrong prices, another dealer's stock and prompt injection
- Cost per dealer and a packaging recommendation
- A scorecard, ranked fixes, draft security answers and a fixed quote
Not a compliance audit or certification.
How the AI Scorecard worksProduction, at a fixed quote
We take what your Sprint built or planned live for your dealers, by pull request, with no standing production access. It typically includes load testing at your peak and a spend cap per dealer. Your Sprint or Scorecard fee counts toward it.
After go-live, optional support
The product is finished and yours to run. If you want us to stay on: a named lead engineer, a monthly quality and cost report, testing before any model change, and more capabilities, each at its own fixed quote.
Stop after any Sprint and keep what you got.
How a Build Sprint runs
- In the setup week we map your feeds and integrations and agree what the Sprint touches.
- We follow your coding standards, tests and CI; your engineers review and merge every pull request.
- Half at signature, half when the Sprint Pack is delivered.
- Your time: about 2 to 3 hours a week from a product owner, plus an engineer to review pull requests.
Product improvements you can measure
What we agree to measure: quality and cost on test sets in the Build Sprint, adoption and outcomes once it is in production, so the decision to go further is made on evidence.
Faster first reply
Minutes from new lead to first message
Fewer duplicate leads
Share of leads matched to an existing customer
Better calls
Roleplay scores and appointment rate by agent
We set the success measures with you in the setup week.
Built for dealer data
Controls your customers' security reviews ask about.
Each control is a design fact about how the module is built and how we work, not a compliance claim.
Works with your feeds and CRMs
Reads inventory feeds, leads and CRM records through the APIs and roles your product already has.
Test data in Sprints
Sprint work uses test inventory and synthetic shoppers and ships as pull requests to your repo.
Live stock only, and people send
Answers come from the dealer's feed; every text or email to a shopper waits for a person.
We work within your FTC Safeguards Rule, TCPA, privacy and dealer data requirements. Compliance depends on the complete product, contracts, policies and operating environment; Datics does not present software engineering alone as legal certification.
How we handle dealer and shopper dataQuestions we hear on the first call
Straight answers before you book.
Which CRMs do you connect to?
We have connected to VinSolutions, DealerSocket, DP360, Drive Centric, Lightspeed EVO and others, and scope yours in the Product Review.
What does AI BDC mean here?
Routing, drafted follow-up and call practice for BDC agents, with people sending every message.
Other automotive platforms we build for
See it on your own platform.
Bring one product, workflow or AI feature. In 30 minutes we tell you which of the three ways to start fits, what it would cost to serve per dealer and what your dealers' data questions will be.
Calls run in US Central time. No generic AI presentation: we discuss your product, users and production constraints.