Software and AI for dealer groups
One portal for every rooftop, with training and reporting each manager can trust.
For multi-rooftop dealer groups that run their own software. Portals, training, packages and invoicing scoped by title and location, ready for the AI features that need clean people and deal data.
Built for: Multi-rooftop RV, marine and car dealer groups running internal tools.
Already built or tried AI? Get it scored with the AI Scorecard.
lotline.example/training/roleplay
Pinecrest RV and Marine · Pitchly
DemoStep 1 of 5
Illustrative demo on a fictional dealership. Not client work.
Where these products get stuck
What gets in the way, and how we handle it.
- 01
Rented tools that do not know your people
Built on your own people data
Assignments and reports follow the portal's own titles and locations.
- 02
Managers who should see only their stores
Access scoped by location
Managers see only the locations assigned to them.
What dealer groups ask before they start
Short answers for the people who run the rooftops.
- Each manager sees only the locations assigned to them.
- Your people data and deal data stay in your own accounts.
- Nothing replaces the DMS; tools read from it and write back only where you allow.
- Every release is checked on staging by your team before it reaches the stores.
AI inside your product
The modules that fit this kind of platform.
Each one is shown on a fictional dealer. It is built into your codebase and ships under your name, on an engine we license to you.
What it connects to: Your staff directory, DMS inventory and invoicing. Sprints use sample data.
Pitchlyby Datics AI
AI sales roleplay for dealership staff
Salespeople and BDC agents practice the call before the real one, scored on the dealer's own process.
Fits: Dealer CRM and BDC platforms, dealer training products, dealer groups
Fitlyby Datics AI
AI accessory and add-on offers for dealers
Only the accessories and packages that fit the unit on the screen.
Fits: Dealer website platforms, parts and service software, RV and powersports dealer tools
Lotlyby Datics AI
AI sales assistant for dealer websites
Shoppers ask in their own words and get real units from today's stock.
Fits: Dealer website and digital retail platforms, dealer CRMs, RV, marine, powersports and car dealer software
Proof
What we have built that this rests on.
57 featured AI case studies: AI products and AI built into live products, each written up on our Work page.
Multi-location RV dealership group
Dealer groups · Staff training
Dealership staff get training assigned by title and location inside their own portal
Training ran on a rented platform outside the staff portal; now courses, assignments and reports live inside it, on the portal's own people records.
Coast Technology
Dealer groups · Packages and invoicing
RV dealers build add-on packages, invoice them and see profit per deal
Advisers needed packages built from inventory and invoiced through financing. Now one platform does both and shows profit per deal.
Coast Technology
Dealer CRM · Platform modernization
Dealers kept using their portal daily while we rebuilt it module by module
Dealers relied on a portal run on per dealer scripts. We rebuilt it module by module while they worked, and grew it into a CRM and more.
How it works
Three ways to start, each at a fixed price.
Most dealer groups start with a Planning Sprint, to map the tools each rooftop runs and pick the first workflow worth automating.
Dealer Platform Product Review · 30 minutes, no chargeStart here. We look at your platform with you, agree the dealer outcome you want, and tell you which of the three below fits.
Book a 30-minute Product ReviewNo AI yet, and a module fits
Build Sprint
$10,000 fixed3 weeks
Pick it when: One of our modules delivers the outcome you want.
- One dealer outcome (2 to 3 related capabilities) working in your staging, behind a feature flag
- Pull requests to your repo, built on test inventory and synthetic shoppers
- Quality and safety evals, the cost per dealer and a packaging recommendation
- A fixed-price quote for production
Something new, or a plan first
Planning Sprint
$5,000 fixed2 weeks
Pick it when: You need something our modules do not cover, or want a plan before you build.
- Where AI fits across your platform, including beyond our modules
- A prioritized capability map, with what each one depends on
- A readiness review of your architecture, feeds, integrations and permissions
- A fixed-price quote to build it and take it to production
AI already built or tried
AI Scorecard
$5,000 fixed2 weeks
Pick it when: You have already built or tried an AI feature in your platform, live or not.
- One AI feature you have built, tested in staging on 50 of your own shopper conversations, with names and contact details removed
- Tests for sold units, wrong prices, another dealer's stock and prompt injection
- Cost per dealer and a packaging recommendation
- A scorecard, ranked fixes, draft security answers and a fixed quote
Not a compliance audit or certification.
How the AI Scorecard worksProduction, at a fixed quote
We take what your Sprint built or planned live for your dealers, by pull request, with no standing production access. It typically includes load testing at your peak and a spend cap per dealer. Your Sprint or Scorecard fee counts toward it.
After go-live, optional support
The product is finished and yours to run. If you want us to stay on: a named lead engineer, a monthly quality and cost report, testing before any model change, and more capabilities, each at its own fixed quote.
Stop after any Sprint and keep what you got.
How a Build Sprint runs
- In the setup week we map your feeds and integrations and agree what the Sprint touches.
- We follow your coding standards, tests and CI; your engineers review and merge every pull request.
- Half at signature, half when the Sprint Pack is delivered.
- Your time: about 2 to 3 hours a week from a product owner, plus an engineer to review pull requests.
Product improvements you can measure
What we agree to measure: quality and cost on test sets in the Build Sprint, adoption and outcomes once it is in production, so the decision to go further is made on evidence.
Training completed by role
Completion by title and location
Profit visible per deal
Deals with package profit recorded
We set the success measures with you in the setup week.
Built for dealer data
Controls your customers' security reviews ask about.
Each control is a design fact about how the module is built and how we work, not a compliance claim.
Works with your feeds and CRMs
Reads inventory feeds, leads and CRM records through the APIs and roles your product already has.
Test data in Sprints
Sprint work uses test inventory and synthetic shoppers and ships as pull requests to your repo.
Live stock only, and people send
Answers come from the dealer's feed; every text or email to a shopper waits for a person.
We work within your FTC Safeguards Rule, TCPA, privacy and dealer data requirements. Compliance depends on the complete product, contracts, policies and operating environment; Datics does not present software engineering alone as legal certification.
How we handle dealer and shopper dataOther automotive platforms we build for
See it on your own platform.
Bring one product, workflow or AI feature. In 30 minutes we tell you which of the three ways to start fits, what it would cost to serve per dealer and what your dealers' data questions will be.
Calls run in US Central time. No generic AI presentation: we discuss your product, users and production constraints.