AI for dealer websites
Shoppers ask in their own words. They get real units from today's stock.
For dealer website and digital retail platforms. A branded assistant on each dealer's site that answers only from live inventory, works out towing and payments with tools, and sends leads to the CRM.
Built for: Dealer website platforms, chat and digital retail tools.
Already built or tried AI? Get it scored with the AI Scorecard.
pinecrestrv.example/shop
Pinecrest RV and Marine · Lotly
DemoStep 1 of 6
Illustrative demo on a fictional dealership. Not client work.
Where these products get stuck
What gets in the way, and how we handle it.
- 01
Chat that guesses
Live inventory only
The assistant recommends only units in today's feed and does not answer confidently when search finds nothing.
- 02
Math the model gets wrong
Tools, not guesses
Towing and payment figures are computed by tools from the feed.
- 03
Widgets on sites you do not control
One embed per dealer
A branded widget per dealer, with that dealer's inventory, pages and leads only.
AI inside your product
The modules and services that fit this kind of platform.
Each one is shown on a fictional dealer. It is built into your codebase and ships under your name, on an engine we license to you.
What it connects to: Each dealer's inventory feed, website pages and documents, and your CRM. Sprints use test inventory and synthetic shoppers.
Lotlyby Datics AI
AI sales assistant for dealer websites
Shoppers ask in their own words and get real units from today's stock.
Fits: Dealer website and digital retail platforms, dealer CRMs, RV, marine, powersports and car dealer software
Fitlyby Datics AI
AI accessory and add-on offers for dealers
Only the accessories and packages that fit the unit on the screen.
Fits: Dealer website platforms, parts and service software, RV and powersports dealer tools
Dealer integrationsby Datics AIService
Dealer CRM, DMS, inventory feed and lead integration
Your platform connected to the CRMs, DMS, feeds and messaging tools on every dealer's desk.
Fits: Any dealer software that needs data from dealer systems
Proof
What we have built that this rests on.
57 featured AI case studies: AI products and AI built into live products, each written up on our Work page.
Coast Technology
Dealer websites · AI sales assistant
RV shoppers get units from live stock, with towing fit computed, not guessed
Dealer sites offered static forms and filters. Now shoppers ask in plain words and get real units from the hourly feed, with the reason each one fits.
Apex
Dealer websites · Accessory fitment
A dealer plugin designed to offer only accessories that fit the listed vehicle
Fitment sat on many maker sites in free text; we crawled it into one catalog and designed a one button plugin to match it to listings.
FLZR
AI engine · Answers from live stock
Shoppers compare products side by side, answered from the seller's live database
Shoppers needed product answers at any hour; now an AI assistant answers from the seller's documents, files and live database, with comparison cards.
How it works
Three ways to start, each at a fixed price.
Most website and digital retail teams start with Lotly in a Build Sprint: inventory answers and leads into the CRM on one dealer's feed.
Dealer Platform Product Review · 30 minutes, no chargeStart here. We look at your platform with you, agree the dealer outcome you want, and tell you which of the three below fits.
Book a 30-minute Product ReviewNo AI yet, and a module fits
Build Sprint
$10,000 fixed3 weeks
Pick it when: One of our modules delivers the outcome you want.
- One dealer outcome (2 to 3 related capabilities) working in your staging, behind a feature flag
- Pull requests to your repo, built on test inventory and synthetic shoppers
- Quality and safety evals, the cost per dealer and a packaging recommendation
- A fixed-price quote for production
Something new, or a plan first
Planning Sprint
$5,000 fixed2 weeks
Pick it when: You need something our modules do not cover, or want a plan before you build.
- Where AI fits across your platform, including beyond our modules
- A prioritized capability map, with what each one depends on
- A readiness review of your architecture, feeds, integrations and permissions
- A fixed-price quote to build it and take it to production
AI already built or tried
AI Scorecard
$5,000 fixed2 weeks
Pick it when: You have already built or tried an AI feature in your platform, live or not.
- One AI feature you have built, tested in staging on 50 of your own shopper conversations, with names and contact details removed
- Tests for sold units, wrong prices, another dealer's stock and prompt injection
- Cost per dealer and a packaging recommendation
- A scorecard, ranked fixes, draft security answers and a fixed quote
Not a compliance audit or certification.
How the AI Scorecard worksProduction, at a fixed quote
We take what your Sprint built or planned live for your dealers, by pull request, with no standing production access. It typically includes load testing at your peak and a spend cap per dealer. Your Sprint or Scorecard fee counts toward it.
After go-live, optional support
The product is finished and yours to run. If you want us to stay on: a named lead engineer, a monthly quality and cost report, testing before any model change, and more capabilities, each at its own fixed quote.
Stop after any Sprint and keep what you got.
How a Build Sprint runs
- In the setup week we map your feeds and integrations and agree what the Sprint touches.
- We follow your coding standards, tests and CI; your engineers review and merge every pull request.
- Half at signature, half when the Sprint Pack is delivered.
- Your time: about 2 to 3 hours a week from a product owner, plus an engineer to review pull requests.
Product improvements you can measure
What we agree to measure: quality and cost on test sets in the Build Sprint, adoption and outcomes once it is in production, so the decision to go further is made on evidence.
More shoppers become leads
Conversations that end in a lead or appointment
No wrong units or prices
Answers checked against the feed
Predictable cost
Token cost per conversation
We set the success measures with you in the setup week.
Built for dealer data
Controls your customers' security reviews ask about.
Each control is a design fact about how the module is built and how we work, not a compliance claim.
Works with your feeds and CRMs
Reads inventory feeds, leads and CRM records through the APIs and roles your product already has.
Test data in Sprints
Sprint work uses test inventory and synthetic shoppers and ships as pull requests to your repo.
Live stock only, and people send
Answers come from the dealer's feed; every text or email to a shopper waits for a person.
We work within your FTC Safeguards Rule, TCPA, privacy and dealer data requirements. Compliance depends on the complete product, contracts, policies and operating environment; Datics does not present software engineering alone as legal certification.
How we handle dealer and shopper dataQuestions we hear on the first call
Straight answers before you book.
Does it run on dealer websites we do not host?
Yes. A floating launcher, or an embed on vehicle detail pages that picks up the unit from its stock number.
Can it answer in Spanish?
Yes. English and Spanish.
Other automotive platforms we build for
See it on your own platform.
Bring one product, workflow or AI feature. In 30 minutes we tell you which of the three ways to start fits, what it would cost to serve per dealer and what your dealers' data questions will be.
Calls run in US Central time. No generic AI presentation: we discuss your product, users and production constraints.