Scoutly by Datics AI
Influencer teams see which creators fit a brand brief, with the reasons behind every score.
AI influencer marketing your team can check. Scoutly scores each creator 0 to 100 against the brand brief, shows the reasons, and a person approves each one.
Built into your codebase and shipped under your name, on an engine we license to you.
murmurline.example/creators/tidewell-cold-brew
Halyard and Finch · Scoutly
DemoWhich creators fit the Tidewell cold brew brief?
Shortlist waiting for the influencer lead
- 12 of 186 creators fit the brief, each score with its reasons
- 2 creators held: engagement signs and a brand clash
- Each creator approved one at a time, before any outreach
186 creators scoredReasons shownOne approval per creator
Try it step by stepIllustrative demo on a fictional agency. Not client work.
Try it step by step
Scoutly on a fictional agency.
Halyard and Finch (fictional). Step through the conversation, then see what Scoutly hands back, the way your Build Sprint would build it on synthetic data.
murmurline.example/creators/tidewell-cold-brew
Halyard and Finch · Scoutly
DemoStep 1 of 5
Illustrative demo on a fictional agency. Not client work.
What it hands back
murmurline.example/creators/tidewell-cold-brew
Creator shortlist · Tidewell Cold Brew brief
Halyard and Finch · 186 creators scored
- Shortlist
- 12 of 186 · led by @maple_sample_demo at 91
- Done
- Fit reasons
- Top 3 match the brief's audience · comment sentiment above 70
- Done
- Engagement signs
- @cass_sample_demo · 40% follower jump, repeated comments
- Check
- Brand clash
- @dana_sample_demo · post for a rival coffee brand last month
- Check
- Approval
- One per creator · influencer lead · no outreach before
- Waiting
Every score links to the reasons and posts behind it. Flags are signs for a person to check, not verdicts, and Scoutly never contacts a creator.
Illustrative demo on a fictional agency. Not client work.
What it does
What Scoutly can do.
Creator matching and vetting for influencer marketing platforms: every creator in the roster scored 0 to 100 against a brand brief, with the reasons shown, comment sentiment on recent posts, signs of bought engagement and past brand clashes, and one approval per creator before any outreach.
Brief to ranked shortlist
The brand brief read into the audience, topics and markets it asks for, and each creator scored 0 to 100 against it, with the reasons shown.
Comment sentiment on recent posts
Comments on each creator's recent posts scored on one 0 to 100 scale where 50 is neutral, so a person sees how the audience responds.
Signs of bought engagement
Sudden follower jumps, comments repeated word for word and engagement out of line with reach, flagged for a person to check.
Brand clash checks
Recent posts for rival brands and topics the brief rules out, listed with links to the posts behind them.
How it works
The brief is read into the audience, topics and markets it asks for. Each creator is scored against it from the profile, audience and post data your platform holds or collects through APIs it has rights to, with comment sentiment on recent posts on the same 0 to 100 scale. Engagement and brand clash checks add flags, and a person approves each creator before any outreach.
Built on explainable matching we have delivered (a score from 0 to 100 with the reasons behind it), on comment sentiment analysis for influencer campaigns, and on spam and ranking signals for a social inbox. Creator vetting is new work: the Build Sprint adds signs of bought engagement for a person to check, and brand clash checks follow it.
Canadian jobs and immigration startup
Explainable matching · Scores with reasons
Job seekers heading to Canada see matched jobs and immigration pathways, scores explained
Job seekers could not tell which Canadian jobs or pathways fit them; now their CV builds a profile and every match shows why it scored.
SenTrac
Social listening · Campaign sentiment
Agencies see how audiences feel about a campaign, scored fairly across six channels
Agencies copied comments by hand and misread sarcasm and emoji; now SenTrac scores every comment and compares channels on one scale.
Sparrow Marketing
Social inbox · Comment ranking
Social managers see the comments worth answering first, learned from their own choices
Managers dug through three platforms for the comments that mattered; now one ranked queue puts them on top and sets junk and spam aside.
Why it sells
What Scoutly does for your business.
What your agencys get, and what it does for your renewals and pricing.
A ranked shortlist for each brief
Every creator ranked against the brief, with the reasons behind each score.
Problems found before the contract
Signs of bought engagement and rival deals surface before outreach, not after launch.
Picks the brand can follow
Every score shows its reasons, so the brand sees why each creator made the list.
Controls
What Scoutly touches, and who approves.
Your agencys' data is not used to train models for anyone else and stays in your cloud. Built and tested on synthetic or test data.
Who uses it
Influencer leads at agencies, brand teams
What it connects to
The brand brief, and the creator profiles, post metrics and comments your platform holds or collects through APIs it has rights to
What a person approves
A person on the brand or agency team approves each creator before any outreach
Switch per agency
On or off for each agency, with data settings their admins control.
How to get it
Two steps to a finished Scoutly.
Start with a three-week Build Sprint. Add more only if you want it.
First · Build Sprint · $10,000 fixed
Influencer teams see which creators fit a brief, and why
- Brief to ranked shortlist
- Comment sentiment on recent posts
- Signs of bought engagement
- In your staging, behind a feature flag
- Delivered as pull requests
- A test set your team reviews
- Week 1Setup
- Weeks 2 to 3Build
- You getScoutly in your staging and a fixed production quote
- Your time
- About 2 to 3 hours a week from a product owner
- Data
- Synthetic or test data, never your agencys' customers
- The fee
- Counts toward production
Then · Live in production
A finished product, yours to run
- Fixed quote
- Tested before launch
- Switch per agency
- A finished, working Scoutly in your product
- Runs in your cloud, under your name
- Fixed quote, agreed before we start
Optional · Add more later
Only if you want it
More of Scoutly:
- Brand clash checks
Another module:
- Each one quoted on its own
- Nothing ongoing unless you ask
Already built or tried AI? Get it scored with the AI Scorecard. Need something else? Start with a Planning Sprint.
FAQ
Questions about Scoutly.
Does Scoutly contact creators?
No. It ranks and explains. A person on the brand or agency team approves each creator, one at a time, and outreach starts only from that team.
Can it prove a creator bought followers?
No. It shows signs, such as a sudden follower jump or comments repeated word for word, with the data behind them, for a person to check. It never labels a creator as fake.
Where does the creator data come from?
From the profiles, post metrics and comments your platform already holds or collects through APIs it has rights to. We map what those sources return in the setup week, and Scoutly scores only that data.
Have you built creator vetting before?
No. We have delivered explainable 0 to 100 matching, comment sentiment for influencer campaigns and spam and ranking signals. The Build Sprint adds the creator vetting checks on top of them.
See Scoutly on your own product.
Bring your product and one workflow. In 30 minutes we look at where Scoutly fits, what it would cost to serve and what your agencys' security review will ask.
Calls run in US Central time. No generic AI presentation: we discuss your product, users and production constraints.