Social Opps / Targeted Social Leads
Automotive & Dealerships · Inventory-to-Advertising Platform
Keeping dealership social advertising synchronized with live inventory
Social Opps connects dealership product inventory to social advertising so campaign activity stays aligned with stock availability.
The starting point
Inventory systems and social advertising ran separately.
What had to change
Ads needed to reflect the products actually available.
What couldn't break
Inventory and ad state had to stay in sync despite stock movement and platform behaviour.
Why this was hard
Inventory changes faster than campaigns can be updated manually.
What Datics changed
Datics built a synchronization layer that uses product data for ad publishing and audience matching.
Inventory-to-ad sync
Stock availability reflected in live advertising.
API publishing
Ads published programmatically rather than by hand.
Data-driven audience matching
Audiences matched from product data.
What changed
Ads reflect inventory that is actually available, managed from one product-to-ad dashboard.
- Alignment
- Stock connected to advertising
- Publishing
- Facebook API publishing
- Surface
- Stable product-to-ad dashboard
Under the hood
- Datics role
- Data, integration and product engineering.
- Integrations
- Facebook Marketing API and dealership inventory data.
- Deployment
- Cloud-hosted application.
- Production boundary
- Dealership advertising accounts and inventory feeds.
Technology
What this unlocked
A synchronized product-and-ad layer gives dealership marketing a cleaner foundation for future targeting, campaign intelligence and automation.
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