SenTrac
Marketing & Advertising · Social Listening / Campaign Intelligence
Turning fragmented social signals into AI campaign intelligence
SenTrac brings social and influencer activity from multiple channels into one campaign-intelligence product. Datics combined cross-platform data collection with AI-driven sentiment analysis so brands and agencies can move beyond isolated engagement metrics and understand audience reaction in near real time.
The starting point
Campaign and audience data already existed, but across separate social platforms.
What had to change
Brands needed a unified engagement, sentiment and campaign view.
What couldn't break
Every platform exposes different APIs and data structures, and those platforms keep changing.
Why this was hard
Normalization has to happen before any AI intelligence becomes meaningful.
What Datics changed
Datics built ingestion, normalization and AI analysis on one common layer across channels.
Multi-platform social ingestion
Activity collected across major channels.
Sentiment and emotion analysis
AI analysis of audience reaction.
Campaign intelligence
Campaign performance read across channels.
Near-real-time reporting
Insight available while campaigns are live.
Platform in action
Social Listening
Where cross-channel activity is collected.
Sentiment Intelligence
Where reaction is analysed and classified.
Campaign Performance
Where campaign results are read together.
What changed
Brands and agencies can read cross-platform campaign performance and audience sentiment in one product.
- Coverage
- Multi-platform campaign visibility
- AI layer
- Sentiment and emotion analysis
- Timeliness
- Near-real-time insight
Under the hood
- Datics role
- Product, data and AI engineering across ingestion, analysis and reporting.
- Integrations
- Instagram, Facebook, X, TikTok, YouTube and LinkedIn.
- Deployment
- Cloud-hosted SaaS.
- Production boundary
- Multi-user campaign intelligence SaaS.
What this unlocked
A normalized social-data layer creates room for increasingly sophisticated recommendations, campaign optimization and cross-channel intelligence.
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