Drive OTT, built with Coast Technologies
Marketing & Advertising · OTT Advertising Platform
One product surface for deploying campaigns across fragmented OTT channels
Drive OTT reduces the operational fragmentation involved in deploying advertising across OTT destinations by bringing campaign setup and channel-specific parameters into one product workflow.
The starting point
Advertisers were operating across OTT destinations that each had different setup and deployment requirements.
What had to change
They needed one place to configure and deploy, instead of translating the same campaign repeatedly.
What couldn't break
Downstream platform-specific requirements still had to be preserved.
Why this was hard
A unified interface has to hide inconsistency between destinations without losing the controls each one requires.
What Datics changed
Datics consolidated OTT campaign deployment and parameterization into one operating experience.
Unified campaign setup
One place to configure an OTT campaign.
OTT-specific parameterization
Channel-specific requirements handled inside the same workflow.
Cross-channel deployment workflow
Deployment across destinations from one surface.
What changed
Advertisers configure and deploy across OTT destinations from one workflow instead of repeating setup per channel.
- Deployment
- One campaign deployment surface
- Coverage
- Multiple OTT destinations
- Delivery
- Delivered production product
Under the hood
- Datics role
- Product and integration engineering.
- Integrations
- Multiple OTT advertising destinations.
- Deployment
- Cloud-hosted multi-tenant platform.
- Production boundary
- Cloud-hosted platform environment.
What this unlocked
A common deployment surface makes it easier to expand channel coverage without exposing every downstream platform's complexity to the advertiser.
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