Vertical SaaS, advertising technology
One place to run advertising across fragmented OTT platforms
An over-the-top advertising product that consolidates campaign data so advertisers can run across many platforms at once.
Proof at a glance
- Advertising platforms integrated
- Multiple OTT platforms behind one interface
- Reporting models normalized
- One schema across differing platform exports
- Manual export stitching
- Removed from the advertiser workflow
- Engagement length
- 2021 to present
01 · Existing product
An advertising platform used by advertisers to plan and run OTT campaigns.
02 · Problem
Every downstream OTT platform reported differently, so advertisers stitched exports together by hand to answer basic questions about campaign performance.
03 · Constraints
Every downstream advertising platform reports differently, and advertisers need one coherent view.
04 · Why it was hard
Consolidation had to survive platforms that change their own reporting shape, without pushing that instability into the advertiser's workflow.
05 · AI capability added
Consolidated campaign data and cross-platform execution inside a single product surface.
06 · How we shipped it
Integration by integration, inside the existing platform, so advertisers gained coverage without changing tools.
07 · Datics role
Integration and platform engineering: connectors to each OTT platform, a normalized reporting model and the consolidated campaign surface.
08 · Outcome
Advertisers run and read campaigns across platforms without stitching exports together by hand.
09 · What came next
A single consolidated campaign surface is the precondition for intelligent optimization inside the product.
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