FUNTOWN SMAT
Automotive & Dealerships · Social Workflow / Publishing Platform
Moving social content from scheduling through approval to automated publishing
FUNTOWN SMAT is a cloud workflow product for coordinating social-media tasks, approvals and release timing.
The starting point
Content moved manually between team members before release.
What had to change
Scheduling, review and publishing had to become one controlled process.
What couldn't break
Nothing could publish before approval or outside the release window.
Why this was hard
Multiple users, workflow state and approval have to stay in sync before publishing can be automated.
What Datics changed
Datics built a cloud workflow covering scheduling, approval, release timing and automated publishing.
Task scheduling
Social work planned inside the product.
Approval routing
Items routed to the right reviewer.
Release-time control
Publishing constrained to the intended window.
Automated publishing
Approved content publishes automatically.
Platform in action
Scheduling
Where social work is planned.
Review & Approval
Where content is checked before release.
Publishing
Where approved content goes live.
What changed
Social work moves through scheduling and approval into publishing without manual coordination.
- Workflow
- Scheduling and approval in one workflow
- Control
- Release timing controlled
- Publishing
- Automated after approval
Under the hood
- Datics role
- Product and workflow engineering.
- Integrations
- Social publishing endpoints.
- Deployment
- Cloud-hosted application.
- Production boundary
- Approval required before automated release.
Technology
What this unlocked
Once approval and release state live inside the product, social publishing can be automated without giving up operational control.
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